Vision and Goal Setting: articulates the vision alignment, problem being addressed, and goals of the product proposal describing what the product is, who it is for, and how it will benefit the users and the organization. Decision-Making Framework: helps in making informed decisions throughout the product development process acting as a reference point for evaluating progress and making changes. Performance Measurement: sets the criteria for measuring the success of the product through specified metrics and key performance indicators (KPIs) including potential financial impact. Basis for Prioritization: helps in prioritizing features based on the product strategy, market needs, and resource constraints.
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