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Comprehensive Compliance Coverage State agencies must adhere to a wide array of regulations across different domains. A common unmet need is a centralized solution that can map and manage all the diverse compliance requirements a state agency needs to adhere to efficiently. Up-to-date Regulatory Information Regulations frequently change. State agencies need a tool that provides real-time updates on regulatory changes to ensure continuous compliance., pains & gains that our solution could alleviate Why do they have to solve these now? Is this problem at scale or local/trivial? Pains:
Gains:
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Key capabilities to best address the unmet need(high-level bullets, this is not PRD phase)
What is defensibly unique about the need <> capability set?(if anything) Concrete examples:eg Atlanta agencies or others. We need some real lists and real systems that they integrate with: |
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Do we have validation of the needs? Beyond internal conversations, discussions with partners and friends. Industry statse.g. research reports, general industry numbers,… Customer discovery interviewsActual target customers, face-to-face |
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Total Addressable Market (TAM) The whole universe of state agencies who experience this need. Servicable Available Market (SAM) The part of this market that we can realistically reach and covnert in a medium- to long-term Servicable Obtainable Market (SOM)
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Marketing channelsWhich ones and why are they the best to reach this SOM? GSA listing? Getting listed on the General Services Administration (GSA) Schedule Content marketing / though leadership Develop and share insightful content that addresses the specific compliance challenges faced by state agencies. This could include white papers, case studies, blog posts, and webinars Strategic partnerships How we can leverage partners with access to these markets Industry shows Are there specific shows where our customers could be reached BudgetDo we have funds to spend on marketing? Estimate for CAC in this market |
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Value & pricing Do we offer identical pricing as for enterprises? Or do we tailor: limited capability, lower price (likely higher quantity) Model What model best fits state agencies? Any specific requirements? |
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Eg do we need clearance to sell to some agencies, etc |
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