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Not necessary but this is something we’ll be sharing with our community as it evolves.

Risks and Assumptions

None that we are aware of.In enterprises and organizations with a strong legal underpinning, employees do mostly not have authority to sign or create any form of legal commitment, including sharing of company intellectual property.

Any form of legal commitment needs to be reviewed and approved by the legal representatives of the company.

This adds some risks:

  • Legal teams typically will ask for changes in almost any terms and conditions. The bigger a company, the more they ask suppliers to conform to their standards, not the other way around.

  • Legal needs time to review the documents. Depending on their workload and the priority given to this request, this may add some time to the process.

  • What is our stance if an employee failed to adhere to internal regulations and signs the license and starts sharing even when they technically were not allowed to?

Milestones and Phases

Description

Success Measurement

Initial content is created

Content is approved for loading into blogs/etc.

Fill out button

A button for the user to fill out the appropriate information for the Federated Data license is created along with whatever hosting page necessary. When the user fills it out the following happens:

  • A new license is created with their bespoke information

  • That license is emailed to them

  • The form information is added appropriately to HubSpot

  • The person’s intent score is changed to reflect this information

  • The license is stored in such a manner as to be linked to the organization and usable as a license within the UCF 4.0 environment

Landing page created

The landing page is up and running on the website, and the “fill out” button works.

SEO campaign

Content is posted and the SEO campaign is running showing improved ranking for the key terms

UCF 4.0 integration

Prior to an organization sharing information the organization fills out the form and creates a usable license, which is attached to all UCF 4.0 content they create. All success factors for “fill out button” above apply here.

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