Page Comparison

Factor

Factor Summary

HUNGRY CUSTOMER

Problem, Value, Metric

• Burning PROBLEM

• Clear-cut VALUE

• Meaningful METRIC

MAGICAL PRODUCT

Promise, Insight, Offering

• Bold PROMISE

• Different OFFERING

• Unique INSIGHT

NEW GAME IN CATEGORY

• Contrarian POV

• Changed CRITERIA

• Early Adopter SEGMENT

REPEATABLE GTM

• ICP Locked

• GTM PATH Proven

• GTM METRIC Efficient

READY TALENT

• KEY TALENT In Position

• KEY HIRES In Pipeline

• PMF TEAM In Play